Boat Parts Online Experts Know the most effective Ways to Preparation as well as Shop Your Boat Throughout Cyclone Weather

Boat Parts Online Experts Know the most effective Ways to Preparation as well as Shop Your Boat Throughout Cyclone Weather

Your Boat Parts Online Experts Help You Avoid the Dangers of Hurricanes


Stainless Marine your boat parts online specialists want to share with you these topics we believed would certainly be of interest to you this month concerning the very best methods to prep and store your watercraft during typhoon season.


I’ve remained in the path of more typhoons than I recall the names of. A few come to mind: Bob, Georges, Floyd, Isabella, Charley, Frances, Jeanne, Katrina, Wilma and Irene. These ideas came from those experiences.


Stay Afloat


Recently, drifting anchors weren’t safe to use in cyclones. Currently, storm-engineered floating dock systems endure Category 4 hurricanes, yet that doesn’t necessarily make them safe.


Hurricane Storage


Hurricane-rated completely dry storage centers and also lots of boat lawns supply annual agreements to store boats throughout every named tornado that threatens, often garnering insurance coverage breaks for the boat owner.


On a Trailer


Capt. Will Beck, owner of Sea Tow Palm Beach, states, “I could readily locate an empty warehouse big sufficient for my eight trailerable boats.”


Palm Beach, maintains his trailered watercrafts outside. “Get the watercraft as close as you could to a strong structure– anything to damage the wind,” he states.


Avoid Open Anchorages


” Hurricane openings” that we utilized to tight watercrafts into currently have beachfront houses with watercrafts, and also anchoring in open water does not work. “No issue exactly how good your ground take on is, someone else’s will fall short,” Beck says.




” For the time you spend blocking a trailer, linking it down, getting rid of the canvas then placing every little thing back later, simply enter the vehicle and also move the boat far from the forecast track cone,” Shaffner says.


Where to maintain your boat


A safe marina may not be the most congenial area during a storm. Does the dockmaster have a well-known cyclone plan in area?


Your boat parts online experts know that if you plan to keep your watercraft in a marina, you’ll need to consider your watercraft as well as slide layout as well as the harbormaster’s configuration.


Visit and see just how you can locate more details along with obtain aid on boat parts online and on how you can prep and store your watercraft throughout cyclone weather at Stainless Marine.


Evaluate the problem of the marina anchors. Are cleats securely attached? Are the pilings solid? Can the physical problem of the anchors, piers, pilings and also cleats endure the significant forces involved in typhoon conditions?


The key to your docking plan must be lengthy lines– the longer the better– to accommodate the anticipated storm rise. A good rule of thumb: Storm lines must go to least as long as the watercraft itself.


Your efforts ought to prevent your boat from moving laterally and at the very same time allow it to rise and fall throughout tornado rise. Storm surge may increase your boat entirely above nearby pilings.


Canals, rivers and rivers are generally far better choices to marinas, although many of the exact same issues exist. And each requires a various method. In canals, try to secure your watercraft in the center, connecting the watercraft to both sides utilizing the spiderweb technique.


In a blow, the boat is forced to lift the chain. As the wind subsides, the chain settles back down, re-centering the watercraft This setup additionally permits significant quantities of tornado rise while maintaining the watercraft focused, because all chain assemblies have to be lifted concurrently.


Typhoon holes additionally offer an alternate to crowded marinas. In an optimal hurricane opening strong, tall trees and also origin lattices have the tendency to secure the boat from high winds, along with offering outstanding incurable points for dock lines and anchors.


Significant testing of the holding power of supports in all types of bottoms has been carried out by West Marine, BOAT/U. S., many anchor makers as well as Cruising World (April ’96). A lot of effective were the fluke-type anchors such as Bruce, CQR and Danforth, which hide themselves under tons. Mushroom and dead-weight anchors drag with reasonably little initiative.


In all mooring as well as anchoring setups, bear in mind to increase scope to enable storm rise– 10:1 when possible. Usage heavy, oversized chain and also large line in an approximate 50/50 ratio for the bow line. If you are making use of all-chain rode, utilize a sturdy snubber around 1/10 the length of the rode.


Examine the holding ground. Support draw tests show that the very best holding premises are tough sand, soft sand, clay, mud, shells and also soft mud, about in that order. Note that burying-type anchors in an excellent bottom may be impossible to get after a storm.


Watercrafts kept ashore must be well above the expected tornado surge degrees, which is occasionally hard since many marinas and also yards go to or near existing water levels.


How you can protect your boat.


Regardless of where you’ve decided to keep your watercraft– in a marina, at a dock, in a canal, hurricane hole or on a mooring, there are numerous additional points to think about: chafe, cleats as well as chocks, and also windage


Wind pressure, and also the damage it causes, increases exponentially. An increasing of wind rate increases the force on your watercraft 4 times.


Nylon line is well known for its ability to stretch under tons. Typical chafing equipment is entirely insufficient under cyclone problems.


Secure the chafe protectors to the docking lines. Canvas guards can be attached or tied to the line in a similar fashion.


Lines need to also be larger in size to withstand chafe and also excessive extending.


Beef up your dock cleats by adding backing plates if your boat does not currently have them– unbacked cleats could take out of the deck under heavy loads. Usage stainless-steel plates. Make certain you utilize the biggest size screws that will certainly fit through the mounting openings in the cleats.


Lowering windage.


Eliminate everything to reduce wind resistance: Biminis, antennas, deck-stowed anchors, sails, running rigging, booms, life rings, dinghies and so on. Besides reducing windage, you get rid of the probability of these products being damaged or blown away.


Eliminate furling headsails. Also when furled, they offer a sizable quantity of wind resistance as well as additional lots on the headstay.


Preventing water damage


Rainfall during a storm flies in every direction including up. Get rid of all cowl ventilators as well as replace with closure plates or tape off the vents utilizing duct tape. Ensure Dorade box and also cabin drains pipes are away from particles.


Use duct tape as well as precut plywood panels to cover revealed instruments. Make certain that all documents (magazines, publications, brochures) are high sufficient in the boat to stop them from getting damp if the cabin is flooded.


Exactly what to bring aboard


The checklist of things to be taken aboard include every little thing you’ve assembled ahead of time to prepare your boat. Sometimes, the extra “storm only” products will be kept onto land– a logical listing makes sure nothing is missed out on when the hurricane plan is taken aboard: extra lines, chafing gear, fenders, supports, swivels, irons, duct tape, bung plugs– all the things recognized during your preparation session.


Make certain your batteries are fully billed. If needed, take additional batteries aboard to increase available capacity.


Relocating your boat before a tornado


If you plan on relocating a trailerable watercraft from the hurricane location, go out early. Lots of neighborhoods prohibit autos with trailers on the road after releasing a cyclone watch. Before the period arrives, examine your trailer for defects and also repair them.

​Marine Engine Parts Professionals Helps You to Cover Your Watercraft

Marine Engine Parts Professionals Helps You to Cover Your Watercraft

Your Marine Engine Parts Experts Discusses How Wrapping Your Boat Can Mean More Business


Stainless Marine your marine engine parts analysts would like to show you these topics we thought would certainly be of interest to you this month concerning how you can apply graphics to your watercraft.


Your marine engine parts professionals know that you intend to cover a watercraft. The chance can mean industry, but where do you go away?


Your inboard marine engine parts analysts feel that the major concern you have to understand is exactly how the water-whether seawater or fresh-beating versus the boat at broadband could influence your installation-and how to take procedures that will certainly assist ensure the plastic lasts at the very least via the boating period.


Allow’s go detailed via the prep work so you can get a clearer photo of how the procedure of watercraft wrapping truly works.


Struggling to find-or build-a boat theme


With automobiles, lots of plastic installers use design templates based upon the make and model of the car. Your performance engine parts specialists recognize that this serves as an excellent structure for designing the cover. That’s not the instance in the boat covering world.


According to Andy Gutentag, a vinyl installer for Sirlin Enterprises, the parent business of watercraft wrapping business System, Inc., there are some generic boat templates readily available yet absolutely nothing that resembles the Digital Auto Library with its tens of thousands of templates for all makes as well as designs and years.


” A watercraft looks essentially flat to the nude eye but when you check out the bow and also the method the bow flares out from the bottom of the boat, there’s a great deal more watercraft there to cover compared to you would certainly believe,” Campbell says.


Selecting the ideal materials


Your stainless-steel tubing experts feel that the following issue is picking the ideal products for the boat covering task. Obviously, there are several vinyls to select from because broader category. Campbell does not suggest air egress plastic. Oracle’s brand is called RapidAir. 3M pushes Comply and also Avery’s air egress vinyl is known as EZ collection.


You could discover more info as well as obtain aid on stainless-steel tubes and on how you can use graphics to your watercraft at Stainless Marine.


Your Marine Engine Parts Specialists Will Help You to Choose the Right Materials for Your Needs


Cleaning the vessel


As for preparing the surface of the boat, Gutentag advises cleaning the vessel. You additionally need to remove any equipment, like manages as well as i-hooks on the back for towing.


Campbell claims some watercraft wrappers also get rid of the rub rail that runs all the way around the perimeter of the boat. “It’s constantly a smart idea to take out existing manufacturing facility silicone that’s in there prior to the boat cover, and then put your graphic into it as well as re-silicone later on since the water truly hits that area quite violently,” Campbell states.


Before you begin the real watercraft cover, you need to collect some devices for the job. Your performance aquatic specialists recognize that those devices consist of the very same kind of squeegees you need for your car covering jobs. Yet you also require a heating mechanism, like a warmth weapon or a torch that makes the vinyl a lot more pliable so you can extend it.


Even if you do get it spotless, don’t cover below the water line, cautions Jeff Stadelman, a technical advertising and marketing manager at MACTac, a vinyl producer in Stow, Ohio. “Keep your boat cover above the water line as well as seal it merely making sure that you typically aren’t going to get moisture under the edges,” he claims.


So always remember these valuable suggestions on the best ways to use graphics to your watercraft. 1) Find the right design template; 2) select the ideal products; and also 3) be sure to cleanse the boat beforehand.


Stainless Marine has even more details on marine engine parts, stainless-steel tubing, watercraft parts online, and on how you can use graphics to your boat.


Your performance engine parts professionals know that this serves as a good foundation for designing the wrap. That’s not the case in the watercraft wrapping globe.


Your stainless steel tubing specialists feel that the following issue is choosing the best materials for the watercraft wrapping work. Before you begin the actual boat cover, you require to gather some tools for the work. Your efficiency marine specialists recognize that those devices consist of the very same type of squeegees you need for your car covering works.

Marine Products:Boating Market Launches Marketing Campaign

Marine Products:Boating Market Launches Marketing Campaign

Marine Products:Boating Industry Launches Marketing Project

 For the first time in U.S. boating history, marine products makers will spend millions of dollars promoting the benefits of recreational boating and boat ownership.
 The National Marine Manufacturers Association's "Grow Boating" campaign and $12 million marketing blitz consists of nationwide advertising buys, direct-mail advertising and other efforts that the market hopes will get in touch with prospective boaters whose leisure time is growing more fractionalized.
 " Our objective is to make the two best days in a boater's life every Saturday and Sunday," said Thom Dammrich, president of the National Marine Manufacturers Association, throughout a presentation to industry leaders at the current Miami International Boat Show.
 Yamaha, among the biggest aquatic product brand names in the world, accepted contribute numerous thousands of dollars in support of the campaign. Yamaha is positive that the money invested will further the strategies the business released internally to make boating more appealing for families.
 " We at http://raritaneng.comhave actually been participated in promoting boating as a terrific family activity for a variety of years now and we are pleased to see the entire boating industry joining us in this endeavor," stated Mark Speaks, president of Yamaha WaterCraft. "There is plenty of evidence indicating that families that boat together are healthier, happier and more effective. Any parent that has been boating with their family comprehends what a fantastic way this is to renew the ties that bind the family together."
 Yamaha WaterCraft Group is one of the couple of companies in the boating industry taking pleasure in double-digit development and is a major voice behind the market's Grow Boating campaign. To meet the requirements of new entrants to the boating way of life, Yamaha provides brand-new, fully included household watercraft beginning around $7,000.
 According to federal studies looking at U.S. recreational trends, 65 million Americans reported that they go boating every year, and 28 million Americans reported that they ride individual boat. Raritan Engineering can be reached for more information on marine products.

Supercharge Your SEO with JSON-LD


No doubt you’ve seen rich snippets appearing on Google’s search engine result pages (SERPs), including review stars, product pricing information, inventory status, events and other attributes to call attention to a company’s products or services and stand out on the crowded SERPs.


Google generates these rich snippets with a type of information encoding known as structured data and Web professionals would be wise to know what it is, how it works and how to implement it today.




Structured data is a type of Meta data held by your website’s pages describing what is on that page – such as product information, pricing, review count, ratings and so on. To create structured data on your Web pages, you’ll need to take advantage of Schema, a structured data markup language that helps search engines understand exactly what your page is about. As a reward for your efforts, search engines like Google will give your search listings extra attention and detail through the inclusion of review stars, additional pricing text and more.




There are a few different ways of encoding Schema data on your Web pages, but the accepted standard in the SEO word is the use of JSON-LD. JSON-LD stands for JavaScript Object Notation for Linked Data. In other words, it’s a type of markup language like HTML that Web crawlers like Googlebot can consume and parse.



That probably looks a little confusing if you’ve never seen it before. But, you can probably get the general gist of it. This code identifies specific information about the page; in this case, the information being defined is a Person profile and data such as address, job title, name and website URL. You might expect to see this kind of JSON-LD on a college graduate researcher profile page.




Let’s take a look at something more concrete and real-world. On a typical e-commerce site, you would expect to see two primary types of pages: PLPs – product listing pages – and PDPs – product description pages. At present, there are no defined standards for PLPs, so we’re going to look at a JSON-LD example for a PDP of a product called “OrangeBook Pro” (original, I know):



Let’s break this Schema JSON-LD example down line by line so that you can better understand what is going on here. First, we define the @type attribute as Product, meaning that we are describing a product page. Next, we add an AggregateRating property with a ratingValue of 4.5 and reviewCount of 11. This data comes from your Web application’s database or from the content management system. It’s a summary of the actual reviews on this product’s page. Then, we define the description, name, availability, price and currency.


With all of these variables defined, here is a screenshot of what you would expect to see on Google:



As you can see, our JSON-LD implementation has resulted in the creation of a rich snippet for this product page. When people search, they are often drawn to listings with rich snippets, increasing your click through rate and sending more qualified traffic to your website.




To convince Google and other search engines that your website is worthy of having rich snippets appended to its search listings, you’re going to need to accomplish the following two tasks:


1. First, you need to ensure that you actually get the JSON-LD snippets onto the page. If those aren’t there, Google won’t be able to generate rich snippets for your listings.


2. Your site will need sufficient authority in the eyes of Google and other search engines in order to be afforded these rich snippets. An experienced SEO consultant will help you to build this authority through stellar content, high-authority link development and page load speed optimizations.


If you’re able to accomplish these two goals, then the probability for your search engine listings to be endowed with rich snippets skyrockets dramatically. Missing either of these two attributes will not allow those rich snippets to appear.




Another issue you can run into when taking advantage of Schema JSON-LD has to do with syntax. A syntax error is just a fancy way of saying that the markup isn’t written properly. Fortunately, Google provides a Structured Data Testing Tool (to see what it’s all about, click here). With this tool, you can test your JSON-LD markup to make sure that Google can successfully read and parse it. If this program gives you the green light, then you know that your Schema markup is in good shape and will help to generate those coveted rich snippets on the search engine results pages.




By using JSON-LD Schema markup, you’ll gain rich snippets. These rich snippets, in turn, can drive higher click-through rates (CTRs). In other words, JSON-LD can help you capture more search engine traffic without necessarily increasing the volume of average monthly searches. You’ll be making your SEO program more efficient, thereby leading to the possibility for increased revenue, average order value, and more. Without a doubt, JSON-LD and Schema markup is a powerful tool in your SEO arsenal, and an experienced consultant can help you to wield these tools for maximum effect.




Now that you have a solid grounding in JSON-LD and how it can turbocharge your SEO efforts, it’s time to take action. If you are not comfortable tackling JSON-LD on your own, we recommend reaching out to a knowledgeable SEO firm for help with proper implementation.


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How to Conduct an On-Page SEO Audit




There are two areas of focus within traditional search engine optimization: off-site and on-site. And they are very, very different.


In a general sense, off-site search engine optimization focuses on the actual marketing and promotion of a website. The tactics employed include getting a site discovered by an end-user by acquiring links/citations from portals and directories, as well as other websites (particularly those sites considered an authority in their niche).


While the tactics and techniques differ for on-site SEO, links are still what matter most and greatly influence a brand’s ability to place in a competitive position on the search result pages of popular engines for the keywords end-users plug in to find a website and its products, services or solutions.


The quantity of the links acquired, believe it or not, may ultimately rely on the quality of a brand’s website SEO. Would you be willing to link to a website that couldn’t be found with a simple Google search? Unlikely.


To ensure you create the best possible conditions when others are considering linking to you, it is necessary to evaluate the quality of the SEO experience by regularly auditing Web pages/websites to understand if particular elements or properties are positively/negatively influencing how search engines (or others considering a link to your digital property) evaluate a digital property.


When conducting an on-page audit and analysis of a website, focus on four key areas that positively impact SEO performance:


1. Technical Issues


It’s no secret that search engines like fast and functional websites as it creates a better experience for the user. The means understanding load times, analyzing domain canonicalization factors if any exist, and studying XML sitemaps in order to create the optimal environment for crawling.


Read, “The Top 10 Technical SEO Problems Seen by SEO Pros Today”


2. Design/Development Issues


After technical barriers are identified, enterprises must look at the design and the user experience during an SEO audit. The focus should be on elements that may impact a search engine’s ability to crawl pages. This includes identifying broken links if any exist, ensuring conversion elements are crawlable, and confirming that navigation is clear and organized. Another area to pay attention to is the construction of elements such as header tags, which indicate to search engines the prominence of particular page elements.


Read, “Web Design for SEO”


3. Content Issues


There is still a group of search engine optimization professionals whose sole focus is the development of content. Behind the practice of link building, I believe content (and the quality and quantity of it) is the next most important factor in SEO success (it is, after all, how many links are acquired). Search engines have become sophisticated aggregators, analyzers and providers of information, but they still rely greatly on websites to provide information, education and entertainment. Without content, visibility isn’t possible.


Read, “52 Content Marketing Tips for SEO”


4. Link Issues


The final step is to audit the quantity and quality of links that a website is including to external destinations (other websites). Essentially, who are you linking to? Believe it or not, it sends a strong signal to search engines about what an enterprise considers important and valuable for those visiting and using its website.


Read, “Identifying Overlooked SEO Prospects on Your Website”


SEO used to be a lot easier. There was once a time when search engines would reward any website that could show them a relevance signal. Today, it requires a whole lot more. It requires high performance off-site and on-site, from a technical and marketing perspective. Let these areas of focus guide you to greater search engine optimization success.


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Guide to Moving On Up with SSL


There are numerous reasons for websites to start using HTTPS over HTTP.


Not only does using HTTPS improve and increase security for consumers during the course of their digital experience, but the presence of a secure connection is also considered by Google as a ranking signal (although there doesn’t seem to be much evidence of this yet). Let’s take a look at HTTPS and how it differs from HTTP.




HTTP (Hypertext Transfer Protocol) is the foundation for communicating over the Web – a distributed, collaborative, hypermedia information system. HTTP defines how messages are formatted and transmitted, and what actions Web servers and browsers should take in response to various commands. For example, when you enter a URL in your browser, this actually sends an HTTP command to the Web server directing it to fetch and transmit the requested Web page.


HTTP is called a stateless protocol because each command is executed independently, without any knowledge of the commands that came before it. This is the main reason that it is difficult to implement websites that react intelligently to user input. This shortcoming of HTTP is being addressed in a number of new technologies, including ActiveX, Java, JavaScript and cookies.


Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to. The ‘S’ at the end of HTTPS stands for ‘Secure.’ It means all communications between your browser and the website are encrypted.


Now that you know the difference between the two, and see the benefit of moving a website to HTTPS, how do you get started? 





Moving On Up With SSL


The first step is to acquire an SSL Certificate, small data files that bind (digitally) a cryptographic key to an organization’s details. When installed and activated on a Web server, the HTTPS protocol allows for secure connections between a Web server and a browser.


There are numerous providers of SSL certificates and a quick search on Google or Bing will bring up current offers and pricing from the likes of well-known brands including GoDaddy, Network Solutions, DigiCert, RapidSSL and others.


It is very important however to select the right SSL, because they are most definitely not all created equal. There are three different types of SSL (in general) an enterprise can consider:


Extended Validation (EV) SSL Certificates: where the Certificate Authority (CA) checks the right of the applicant to use a specific domain name PLUS it conducts a thorough and detailed vetting of the organization. The issuance process of EV SSL Certificates is strictly defined in the EV Guidelines, as formally ratified by the CA/Browser forum in 2007, that specify all the steps required for a CA before issuing a certificate.


Organization Validation (OV) SSL Certificates: where the CA checks the right of the applicant to use a specific domain name PLUS it conducts some vetting of the organization. Additional vetted company information is displayed to customers when clicking on the Secure Site Seal, giving enhanced visibility of who is behind the site and associated with it – to enhance trust.


Domain Validation (DV) SSL Certificates: where the CA checks the right of the applicant to use a specific domain name. No company identity information is vetted and no information is displayed other than encryption information within the Secure Site Seal.


Prices will vary depending on the type of SSL certificate requested, as well as how it will be used. For example, is the SSL intended for a single domain, multiple sub-domains or several domains concurrently? Understanding how an SSL will be used in the future will ensure you choose the right option for your enterprise.


Once the right type of SSL certificate is chosen, and you’re ready to move forward securing a website, the CA (certificate authority) will need what is called a Certificate Signing Request (CSR).


A CSR is a block of encrypted text that is generated on the server that the certificate will be used on. It contains information that will be included in your certificate such as your organization name, common name (domain name), locality and country. It also contains the public key that will be included in your certificate. A private key is usually created at the same time that you create the CSR.


If you’re unsure where to get your CSR, check with your current hosting provider or with your IT staff. Those using CPanel can actually generate their own CSR by going to the SSL/TTL Manager and generating a new request. 


Once the CA (certificate authority) uses the CSR to create the SSL certificate, the next step is to activate the SSL. Providers will give what is known as a .CRT file and a string key. This information must then be sent to the Web host or installed manually. In the case of Capen, head back to the SSL Manager and click on the “Generate, view, upload or delete SSL certificates” option. You will be able to upload the .CRT file or paste the actual certificate key in the available text box. Once that is done, everything is ready for the most crucial part – redirecting HTTP to HTTPS.


One of the reasons more websites aren’t using the HTTPS protocol is likely the fear associated with making such a major change in relation to their search rankings, warned repeatedly by search engines about the dangers associated with content duplication between protocols. Fortunately, making the actual switch is not nearly as challenging as it once was. Those running on Apache can simply modify their .HTACCESS file while those on IIS/Windows servers can use the < httpredirect > element in their configuration.


Monitor Transition Carefully


Count on a few things breaking during the switch from HTTP to HTTPS. One of the most common mistakes is using the wrong protocol with URLs, linking to the HTTP version instead of the HTTPS option. That results, as you might imagine, in some pretty terrifying error messages and browser warnings about loading unsecured resources. 


Using SSL isn’t terribly expensive for most digital enterprises. While the benefits are well documented (search rankings and a more secure user experience) there is a risk if an SSL certificate is set up hastily. Check with your IT and development teams as well as hosting providers to ensure a smooth transition. Virtual Focused Marketing will take care of all your marketing needs.


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What is Structured Data & How it’s Key to SEO [Infographic]


Have you ever wondered what makes searches look the way they do on your desktop or mobile device?


Whether searching Google from a phone, tablet, third-party service, or desktop, Google has its eye on your searches.


Structured data is the key to making a website visible to searches across all these connected devices, search engines, and lifestyles as we move into a more integrated Internet of Things.


What Is Structured Data?


Per Google’s definition of structured data, it is …


“a standard way to annotate your content so machines can understand it. When your web pages include structured data markup, Google (and other search engines) can use that data to index your content better, present it more prominently in search results, and surface it in new experiences like voice answers, maps, and Google Now.”


Implementing this data into your website can be difficult to understand at first, but understanding your site’s position and function makes getting started easier.


What Does Structured Data Make My Website Look Like in SERPs?


When Google and other search engines discover the structured data markup on the website, it will start to read the tags and display unique items in the SERPs. There are 3 main things that can happen to your website when you properly use structured data…


(1) Rich Snippets


By including structured data that is appropriate for the content on your website, you can enhance the appearance of your site in search results. Rich snippets can include information for the following data types: products, recipes, reviews, events, software applications, videos, local businesses, and more. Here is an example of rich snippets for a recipe above a result with no rich snippets…


These rich snippets aren’t anything new, but their universal application is making them practically mandatory for building a competitive website. Plus, using structured data helps boost click-through-rate (CTR) which also boosts the competitiveness of your website.


(2) Google Knowledge Graph & Quick Answers


The Google Knowledge Graph is Google’s way of organizing information about well-known entities: people, places, organizations. In this area, Google merges information from many data sources such as websites, Wikipedia, social media, and more. Below is a screenshot of what a Google search engine results page for the term “amazon” looks like on a desktop browser.




The section on the right-hand side is what is known as the Knowledge Graph. This can be customized by utilizing and adding structured data markup to your website.


As can also be seen in this image, Amazon runs a paid AdWords CPC campaign, and you can see the yellow “Ad” button next to the “top” search result, and people are generally aware this is a sponsored post.


Similarly, if your website has a page with the definition of your product or an item that users frequently seek an answer for, structure that page for Quick Answers. In other words, these tend to be direct answers to a user’s question. Here is an example of a Google Quick Answer…


Example of Google Quick Answer from structured data - V9 Blog


Using Quick Answers, Google is attempting to provide most generally agreed-upon answers within search results in order to provide quick answers on the page for users. Though this may not help a site’s  CTR for certain searches, it does help a site and brand become known as a trusted resource, a much more valuable branding tool in the long run.


You increase your chances of having Google create Knowledge Graph and Quick Answers for your site’s content if you mark it up with structured data.


(3) Social Media and Structured Data


Social media is making a big push to compete with SERPs structured data, and bothTwitter Cards and Facebook Open Graphs are helping these sites become content portals as relevant as any search engine.


Although still limited to 140 characters, tweets can be embedded with rich snippets and media content to make them more appealing. Many developers are racing do exactly that using Twitter Cards, which combine with Vine to make Twitter feeds as appealing as YouTube and Facebook.


Facebook Open Graphs help people and brands tell stories through mini-digital-pin boards that bring content to life. Each of these is meant to keep users engaged with social portals, and your website can gain equal traction through either online medium and should be prepared for all of them. This maintains maximum visibility for your brand.


Applying Structured Data on Your Site

    1. JSON-LD data schema organizes information. This tells search engines what’s relevant on your site – people, places, things, dates, locations, and more. JSON-LD (JavaScript Object Notation – Linked Data) is a way of expressing rich markup through the use of a script file containing key value pairs that describe elements of your Web page. It keeps the rich markup separate from the HTML code and is an alternative to using attribute-based markup embedded within in HTML.
        • For example, if your band is on a festival tour or you are looking for movie times near you, this can be seen outside a website and directly in the SERPs.
    1. RDFa and Microdata. Both of these are the syntax for adding extra markup to HTML that allows search engines to more clearly understand the meaning of specific pieces of on-page content. The Resource Description Framework in Attributes (RDFa) site has a wealth of information to help understand linked data and how to implement the HTML coding on your site to make microdata available to search engines.

How to Implement Structured Data


Google has its own proprietary structured data markup helper that can assist you (or your webmaster) determine how and where to add markup to a page on your website. Using this tool, you can figure out how to update your site so that Google and other search engines can understand the data it contains.


WordPress users can download plugins – such as a JSON API plugin – which help you set up structured data for pages on your website. They also help restructure existing sites and provide a consistent look across landing pages, and Google Analytics is a great tool to find which landing pages are bringing browsers to your site.


Once you have determined the best structured data categorizations for unique pages and your overall site, you can implement the code; but, be careful! Google is quick to drop the hammer on spammers, so don’t overuse this new power.


Testing Your Work


Both Google and Yandex provide structured data testing tools that can crawl your site to ensure it was done correctly. You can also utilize the structured data dashboard in your Google Search Console. Be sure to save a copy of your site before making any changes so you can always revert to the starting point if necessary.


Once these tools say your site is ready to go, it will start showing up within a few days in searches around the globe as a more relevant and visible web property.


Drumroll… and now the infographic you’ve been waiting for!


Rich snippets and structured data infographic




* Infographic edited on 1/18 – thanks to Aaron at for pointing out a few errors in the code/HTML examples of the original post.