Marine Hardware Experts Talk Substrate in Your Fish Tank

Marine Hardware-Fish Tank Talk

Marine Hardware experts discuss substrate in your fish tank

What the heck is “Substrate”, you inquire? Adequately, basically your substrate is the product that you have on the base of your aquarium. You can have sand, gravel, little stones, or very significantly just about nearly anything really. Fifty p.c of the entertaining of possessing fish is enterprise the within decoration of your tank. Allow your creativeness operate wild, but make totally confident that you use resources that are secure and audio for your fish.

The most standard substrate is gravel. You have obtained seen individuals individuals luggage in your nearby pet hold they get there in just about each and every colour of the rainbow. You can also go to any hardware keep and buy all-organic gravel if you are most likely for a significantly less artificial search. Just make positive that you rinse no make any difference what you use just prior to you spot it into your tank and acquire absent any bits that are unusually sharp.

Gravel provides your tank a superior aesthetic charm when also anchoring your crops and assisting you generate the biological filter inside your tank. It is really also the most easy substrate to cleanse when you are building use of your gravel vac via your h2o alterations. Gravel is heavy sufficient to resist keeping siphoned out of the tank, ut mild a lot more than sufficient to swirl all above and launch all squander that has build into sediment.  It is also really small-price tag, particularly if you obtained a major bag from the elements preserve.

Plenty of hobbyists, primarily cichlid proprietors, favor to use sand. If you are holding fish that sift sand searching for food items, heading with one particular matter finer than gravel is the ONLY way to go. Like gravel, you can locate it in quite a few many shades, whilst it is more durable to uncover than gravel most pet outlets carry only white and black, and the black is pretty expensive. Proper right here also, you can uncover a additional price-productive choice down at your nearby parts retail retail outlet.

Most shops have luggage of sand promoted as “engage in-sand”. These sands are regularly used to fill children’s sandboxes and as these types of, are secure and audio and prepared to go. They are going to phone for a great provide of pre-washing just just before you place them into your tank even even though, given that of the dust that they incorporate, but they are gorgeous to use and somewhat very affordable. Some much larger sized merchants might possibly in truth carry some coloured sands, but they are more tough to find and will most likely contain a exclusive acquire. Stay clear of “silica” sands as they have sharp edges that can slice your fish.

Sand is significantly more sophisticated to thoroughly clean even so, primarily due to the fact of its light extra weight. You are not able to plunge your gravel vac into the sand without the need of sucking it up with your waste h2o. You have to be a great deal extra careful even although siphoning, and periodically make time to stir the sand by hand to launch trapped pockets of squander and natural make a variation. If you want easy to keep, sand is not for you.

You can also get baggage of crushed shell or limestone. These are useful if you are putting with each other a maritime tank or an African cichlid tank as they are manufactured up of calcium carbonate and this tends to raise the drinking water hardness and pH, which the two of these sorts of fish will delight in. This is unquestionably a quite inadequate range for fish from fragile consuming drinking water, incredibly low pH environments like several river fish from South and Central The united states.

What ever substrate you selected, it will entail occasional servicing. Usually not substantially substantially much more than executing a speedy stir and a tiny redecorating when your fish transfer it all all around, but your substrate will earlier just about for superior, so decide on just a person that you can keep with.

Click Here for more info on Marine Hardware.

Related Videos

















































    Best Marine Hardware Swivel Lifting Point Swivel Hoist Ring

               Website: Tianjin Yiyun Rigging co.,ltd, is a new and high technology enterprise which has modern management level and ability of …                  


    Marine Hardware-TruDesign Composite Thru Hull Fittings by Raritan Engineering

               Marine Hardware-Electric Toilets-Raritan Engineering… Your marine hardware professionals know that open hatches, …                  


    Bedding Deck Hardware Using Through Bolts & Butyl Tape

      Butyl Tape is an off-white, non-hardening elastic butyl based material which …                  


    Thailand uses military hardware to generate marine life

               Subscribe to our channel The Thai government has dumped 25 abandoned army tanks, 273 old train carriages and 198 rubbish trucks …                  

Boat Parts Online Experts Know the most effective Ways to Preparation as well as Shop Your Boat Throughout Cyclone Weather

Boat Parts Online Experts Know the most effective Ways to Preparation as well as Shop Your Boat Throughout Cyclone Weather

Your Boat Parts Online Experts Help You Avoid the Dangers of Hurricanes


Stainless Marine your boat parts online specialists want to share with you these topics we believed would certainly be of interest to you this month concerning the very best methods to prep and store your watercraft during typhoon season.


I’ve remained in the path of more typhoons than I recall the names of. A few come to mind: Bob, Georges, Floyd, Isabella, Charley, Frances, Jeanne, Katrina, Wilma and Irene. These ideas came from those experiences.


Stay Afloat


Recently, drifting anchors weren’t safe to use in cyclones. Currently, storm-engineered floating dock systems endure Category 4 hurricanes, yet that doesn’t necessarily make them safe.


Hurricane Storage


Hurricane-rated completely dry storage centers and also lots of boat lawns supply annual agreements to store boats throughout every named tornado that threatens, often garnering insurance coverage breaks for the boat owner.


On a Trailer


Capt. Will Beck, owner of Sea Tow Palm Beach, states, “I could readily locate an empty warehouse big sufficient for my eight trailerable boats.”


Palm Beach, maintains his trailered watercrafts outside. “Get the watercraft as close as you could to a strong structure– anything to damage the wind,” he states.


Avoid Open Anchorages


” Hurricane openings” that we utilized to tight watercrafts into currently have beachfront houses with watercrafts, and also anchoring in open water does not work. “No issue exactly how good your ground take on is, someone else’s will fall short,” Beck says.




” For the time you spend blocking a trailer, linking it down, getting rid of the canvas then placing every little thing back later, simply enter the vehicle and also move the boat far from the forecast track cone,” Shaffner says.


Where to maintain your boat


A safe marina may not be the most congenial area during a storm. Does the dockmaster have a well-known cyclone plan in area?


Your boat parts online experts know that if you plan to keep your watercraft in a marina, you’ll need to consider your watercraft as well as slide layout as well as the harbormaster’s configuration.


Visit and see just how you can locate more details along with obtain aid on boat parts online and on how you can prep and store your watercraft throughout cyclone weather at Stainless Marine.


Evaluate the problem of the marina anchors. Are cleats securely attached? Are the pilings solid? Can the physical problem of the anchors, piers, pilings and also cleats endure the significant forces involved in typhoon conditions?


The key to your docking plan must be lengthy lines– the longer the better– to accommodate the anticipated storm rise. A good rule of thumb: Storm lines must go to least as long as the watercraft itself.


Your efforts ought to prevent your boat from moving laterally and at the very same time allow it to rise and fall throughout tornado rise. Storm surge may increase your boat entirely above nearby pilings.


Canals, rivers and rivers are generally far better choices to marinas, although many of the exact same issues exist. And each requires a various method. In canals, try to secure your watercraft in the center, connecting the watercraft to both sides utilizing the spiderweb technique.


In a blow, the boat is forced to lift the chain. As the wind subsides, the chain settles back down, re-centering the watercraft This setup additionally permits significant quantities of tornado rise while maintaining the watercraft focused, because all chain assemblies have to be lifted concurrently.


Typhoon holes additionally offer an alternate to crowded marinas. In an optimal hurricane opening strong, tall trees and also origin lattices have the tendency to secure the boat from high winds, along with offering outstanding incurable points for dock lines and anchors.


Significant testing of the holding power of supports in all types of bottoms has been carried out by West Marine, BOAT/U. S., many anchor makers as well as Cruising World (April ’96). A lot of effective were the fluke-type anchors such as Bruce, CQR and Danforth, which hide themselves under tons. Mushroom and dead-weight anchors drag with reasonably little initiative.


In all mooring as well as anchoring setups, bear in mind to increase scope to enable storm rise– 10:1 when possible. Usage heavy, oversized chain and also large line in an approximate 50/50 ratio for the bow line. If you are making use of all-chain rode, utilize a sturdy snubber around 1/10 the length of the rode.


Examine the holding ground. Support draw tests show that the very best holding premises are tough sand, soft sand, clay, mud, shells and also soft mud, about in that order. Note that burying-type anchors in an excellent bottom may be impossible to get after a storm.


Watercrafts kept ashore must be well above the expected tornado surge degrees, which is occasionally hard since many marinas and also yards go to or near existing water levels.


How you can protect your boat.


Regardless of where you’ve decided to keep your watercraft– in a marina, at a dock, in a canal, hurricane hole or on a mooring, there are numerous additional points to think about: chafe, cleats as well as chocks, and also windage


Wind pressure, and also the damage it causes, increases exponentially. An increasing of wind rate increases the force on your watercraft 4 times.


Nylon line is well known for its ability to stretch under tons. Typical chafing equipment is entirely insufficient under cyclone problems.


Secure the chafe protectors to the docking lines. Canvas guards can be attached or tied to the line in a similar fashion.


Lines need to also be larger in size to withstand chafe and also excessive extending.


Beef up your dock cleats by adding backing plates if your boat does not currently have them– unbacked cleats could take out of the deck under heavy loads. Usage stainless-steel plates. Make certain you utilize the biggest size screws that will certainly fit through the mounting openings in the cleats.


Lowering windage.


Eliminate everything to reduce wind resistance: Biminis, antennas, deck-stowed anchors, sails, running rigging, booms, life rings, dinghies and so on. Besides reducing windage, you get rid of the probability of these products being damaged or blown away.


Eliminate furling headsails. Also when furled, they offer a sizable quantity of wind resistance as well as additional lots on the headstay.


Preventing water damage


Rainfall during a storm flies in every direction including up. Get rid of all cowl ventilators as well as replace with closure plates or tape off the vents utilizing duct tape. Ensure Dorade box and also cabin drains pipes are away from particles.


Use duct tape as well as precut plywood panels to cover revealed instruments. Make certain that all documents (magazines, publications, brochures) are high sufficient in the boat to stop them from getting damp if the cabin is flooded.


Exactly what to bring aboard


The checklist of things to be taken aboard include every little thing you’ve assembled ahead of time to prepare your boat. Sometimes, the extra “storm only” products will be kept onto land– a logical listing makes sure nothing is missed out on when the hurricane plan is taken aboard: extra lines, chafing gear, fenders, supports, swivels, irons, duct tape, bung plugs– all the things recognized during your preparation session.


Make certain your batteries are fully billed. If needed, take additional batteries aboard to increase available capacity.


Relocating your boat before a tornado


If you plan on relocating a trailerable watercraft from the hurricane location, go out early. Lots of neighborhoods prohibit autos with trailers on the road after releasing a cyclone watch. Before the period arrives, examine your trailer for defects and also repair them.

​Marine Engine Parts Professionals Helps You to Cover Your Watercraft

Marine Engine Parts Professionals Helps You to Cover Your Watercraft

Your Marine Engine Parts Experts Discusses How Wrapping Your Boat Can Mean More Business


Stainless Marine your marine engine parts analysts would like to show you these topics we thought would certainly be of interest to you this month concerning how you can apply graphics to your watercraft.


Your marine engine parts professionals know that you intend to cover a watercraft. The chance can mean industry, but where do you go away?


Your inboard marine engine parts analysts feel that the major concern you have to understand is exactly how the water-whether seawater or fresh-beating versus the boat at broadband could influence your installation-and how to take procedures that will certainly assist ensure the plastic lasts at the very least via the boating period.


Allow’s go detailed via the prep work so you can get a clearer photo of how the procedure of watercraft wrapping truly works.


Struggling to find-or build-a boat theme


With automobiles, lots of plastic installers use design templates based upon the make and model of the car. Your performance engine parts specialists recognize that this serves as an excellent structure for designing the cover. That’s not the instance in the boat covering world.


According to Andy Gutentag, a vinyl installer for Sirlin Enterprises, the parent business of watercraft wrapping business System, Inc., there are some generic boat templates readily available yet absolutely nothing that resembles the Digital Auto Library with its tens of thousands of templates for all makes as well as designs and years.


” A watercraft looks essentially flat to the nude eye but when you check out the bow and also the method the bow flares out from the bottom of the boat, there’s a great deal more watercraft there to cover compared to you would certainly believe,” Campbell says.


Selecting the ideal materials


Your stainless-steel tubing experts feel that the following issue is picking the ideal products for the boat covering task. Obviously, there are several vinyls to select from because broader category. Campbell does not suggest air egress plastic. Oracle’s brand is called RapidAir. 3M pushes Comply and also Avery’s air egress vinyl is known as EZ collection.


You could discover more info as well as obtain aid on stainless-steel tubes and on how you can use graphics to your watercraft at Stainless Marine.


Your Marine Engine Parts Specialists Will Help You to Choose the Right Materials for Your Needs


Cleaning the vessel


As for preparing the surface of the boat, Gutentag advises cleaning the vessel. You additionally need to remove any equipment, like manages as well as i-hooks on the back for towing.


Campbell claims some watercraft wrappers also get rid of the rub rail that runs all the way around the perimeter of the boat. “It’s constantly a smart idea to take out existing manufacturing facility silicone that’s in there prior to the boat cover, and then put your graphic into it as well as re-silicone later on since the water truly hits that area quite violently,” Campbell states.


Before you begin the real watercraft cover, you need to collect some devices for the job. Your performance aquatic specialists recognize that those devices consist of the very same kind of squeegees you need for your car covering jobs. Yet you also require a heating mechanism, like a warmth weapon or a torch that makes the vinyl a lot more pliable so you can extend it.


Even if you do get it spotless, don’t cover below the water line, cautions Jeff Stadelman, a technical advertising and marketing manager at MACTac, a vinyl producer in Stow, Ohio. “Keep your boat cover above the water line as well as seal it merely making sure that you typically aren’t going to get moisture under the edges,” he claims.


So always remember these valuable suggestions on the best ways to use graphics to your watercraft. 1) Find the right design template; 2) select the ideal products; and also 3) be sure to cleanse the boat beforehand.


Stainless Marine has even more details on marine engine parts, stainless-steel tubing, watercraft parts online, and on how you can use graphics to your boat.


Your performance engine parts professionals know that this serves as a good foundation for designing the wrap. That’s not the case in the watercraft wrapping globe.


Your stainless steel tubing specialists feel that the following issue is choosing the best materials for the watercraft wrapping work. Before you begin the actual boat cover, you require to gather some tools for the work. Your efficiency marine specialists recognize that those devices consist of the very same type of squeegees you need for your car covering works.

Marine Products:Boating Market Launches Marketing Campaign

Marine Products:Boating Market Launches Marketing Campaign

Marine Products:Boating Industry Launches Marketing Project

 For the first time in U.S. boating history, marine products makers will spend millions of dollars promoting the benefits of recreational boating and boat ownership.
 The National Marine Manufacturers Association's "Grow Boating" campaign and $12 million marketing blitz consists of nationwide advertising buys, direct-mail advertising and other efforts that the market hopes will get in touch with prospective boaters whose leisure time is growing more fractionalized.
 " Our objective is to make the two best days in a boater's life every Saturday and Sunday," said Thom Dammrich, president of the National Marine Manufacturers Association, throughout a presentation to industry leaders at the current Miami International Boat Show.
 Yamaha, among the biggest aquatic product brand names in the world, accepted contribute numerous thousands of dollars in support of the campaign. Yamaha is positive that the money invested will further the strategies the business released internally to make boating more appealing for families.
 " We at http://raritaneng.comhave actually been participated in promoting boating as a terrific family activity for a variety of years now and we are pleased to see the entire boating industry joining us in this endeavor," stated Mark Speaks, president of Yamaha WaterCraft. "There is plenty of evidence indicating that families that boat together are healthier, happier and more effective. Any parent that has been boating with their family comprehends what a fantastic way this is to renew the ties that bind the family together."
 Yamaha WaterCraft Group is one of the couple of companies in the boating industry taking pleasure in double-digit development and is a major voice behind the market's Grow Boating campaign. To meet the requirements of new entrants to the boating way of life, Yamaha provides brand-new, fully included household watercraft beginning around $7,000.
 According to federal studies looking at U.S. recreational trends, 65 million Americans reported that they go boating every year, and 28 million Americans reported that they ride individual boat. Raritan Engineering can be reached for more information on marine products.

Supercharge Your SEO with JSON-LD


No doubt you’ve seen rich snippets appearing on Google’s search engine result pages (SERPs), including review stars, product pricing information, inventory status, events and other attributes to call attention to a company’s products or services and stand out on the crowded SERPs.


Google generates these rich snippets with a type of information encoding known as structured data and Web professionals would be wise to know what it is, how it works and how to implement it today.




Structured data is a type of Meta data held by your website’s pages describing what is on that page – such as product information, pricing, review count, ratings and so on. To create structured data on your Web pages, you’ll need to take advantage of Schema, a structured data markup language that helps search engines understand exactly what your page is about. As a reward for your efforts, search engines like Google will give your search listings extra attention and detail through the inclusion of review stars, additional pricing text and more.




There are a few different ways of encoding Schema data on your Web pages, but the accepted standard in the SEO word is the use of JSON-LD. JSON-LD stands for JavaScript Object Notation for Linked Data. In other words, it’s a type of markup language like HTML that Web crawlers like Googlebot can consume and parse.



That probably looks a little confusing if you’ve never seen it before. But, you can probably get the general gist of it. This code identifies specific information about the page; in this case, the information being defined is a Person profile and data such as address, job title, name and website URL. You might expect to see this kind of JSON-LD on a college graduate researcher profile page.




Let’s take a look at something more concrete and real-world. On a typical e-commerce site, you would expect to see two primary types of pages: PLPs – product listing pages – and PDPs – product description pages. At present, there are no defined standards for PLPs, so we’re going to look at a JSON-LD example for a PDP of a product called “OrangeBook Pro” (original, I know):



Let’s break this Schema JSON-LD example down line by line so that you can better understand what is going on here. First, we define the @type attribute as Product, meaning that we are describing a product page. Next, we add an AggregateRating property with a ratingValue of 4.5 and reviewCount of 11. This data comes from your Web application’s database or from the content management system. It’s a summary of the actual reviews on this product’s page. Then, we define the description, name, availability, price and currency.


With all of these variables defined, here is a screenshot of what you would expect to see on Google:



As you can see, our JSON-LD implementation has resulted in the creation of a rich snippet for this product page. When people search, they are often drawn to listings with rich snippets, increasing your click through rate and sending more qualified traffic to your website.




To convince Google and other search engines that your website is worthy of having rich snippets appended to its search listings, you’re going to need to accomplish the following two tasks:


1. First, you need to ensure that you actually get the JSON-LD snippets onto the page. If those aren’t there, Google won’t be able to generate rich snippets for your listings.


2. Your site will need sufficient authority in the eyes of Google and other search engines in order to be afforded these rich snippets. An experienced SEO consultant will help you to build this authority through stellar content, high-authority link development and page load speed optimizations.


If you’re able to accomplish these two goals, then the probability for your search engine listings to be endowed with rich snippets skyrockets dramatically. Missing either of these two attributes will not allow those rich snippets to appear.




Another issue you can run into when taking advantage of Schema JSON-LD has to do with syntax. A syntax error is just a fancy way of saying that the markup isn’t written properly. Fortunately, Google provides a Structured Data Testing Tool (to see what it’s all about, click here). With this tool, you can test your JSON-LD markup to make sure that Google can successfully read and parse it. If this program gives you the green light, then you know that your Schema markup is in good shape and will help to generate those coveted rich snippets on the search engine results pages.




By using JSON-LD Schema markup, you’ll gain rich snippets. These rich snippets, in turn, can drive higher click-through rates (CTRs). In other words, JSON-LD can help you capture more search engine traffic without necessarily increasing the volume of average monthly searches. You’ll be making your SEO program more efficient, thereby leading to the possibility for increased revenue, average order value, and more. Without a doubt, JSON-LD and Schema markup is a powerful tool in your SEO arsenal, and an experienced consultant can help you to wield these tools for maximum effect.




Now that you have a solid grounding in JSON-LD and how it can turbocharge your SEO efforts, it’s time to take action. If you are not comfortable tackling JSON-LD on your own, we recommend reaching out to a knowledgeable SEO firm for help with proper implementation.


– See more- 


How to Conduct an On-Page SEO Audit




There are two areas of focus within traditional search engine optimization: off-site and on-site. And they are very, very different.


In a general sense, off-site search engine optimization focuses on the actual marketing and promotion of a website. The tactics employed include getting a site discovered by an end-user by acquiring links/citations from portals and directories, as well as other websites (particularly those sites considered an authority in their niche).


While the tactics and techniques differ for on-site SEO, links are still what matter most and greatly influence a brand’s ability to place in a competitive position on the search result pages of popular engines for the keywords end-users plug in to find a website and its products, services or solutions.


The quantity of the links acquired, believe it or not, may ultimately rely on the quality of a brand’s website SEO. Would you be willing to link to a website that couldn’t be found with a simple Google search? Unlikely.


To ensure you create the best possible conditions when others are considering linking to you, it is necessary to evaluate the quality of the SEO experience by regularly auditing Web pages/websites to understand if particular elements or properties are positively/negatively influencing how search engines (or others considering a link to your digital property) evaluate a digital property.


When conducting an on-page audit and analysis of a website, focus on four key areas that positively impact SEO performance:


1. Technical Issues


It’s no secret that search engines like fast and functional websites as it creates a better experience for the user. The means understanding load times, analyzing domain canonicalization factors if any exist, and studying XML sitemaps in order to create the optimal environment for crawling.


Read, “The Top 10 Technical SEO Problems Seen by SEO Pros Today”


2. Design/Development Issues


After technical barriers are identified, enterprises must look at the design and the user experience during an SEO audit. The focus should be on elements that may impact a search engine’s ability to crawl pages. This includes identifying broken links if any exist, ensuring conversion elements are crawlable, and confirming that navigation is clear and organized. Another area to pay attention to is the construction of elements such as header tags, which indicate to search engines the prominence of particular page elements.


Read, “Web Design for SEO”


3. Content Issues


There is still a group of search engine optimization professionals whose sole focus is the development of content. Behind the practice of link building, I believe content (and the quality and quantity of it) is the next most important factor in SEO success (it is, after all, how many links are acquired). Search engines have become sophisticated aggregators, analyzers and providers of information, but they still rely greatly on websites to provide information, education and entertainment. Without content, visibility isn’t possible.


Read, “52 Content Marketing Tips for SEO”


4. Link Issues


The final step is to audit the quantity and quality of links that a website is including to external destinations (other websites). Essentially, who are you linking to? Believe it or not, it sends a strong signal to search engines about what an enterprise considers important and valuable for those visiting and using its website.


Read, “Identifying Overlooked SEO Prospects on Your Website”


SEO used to be a lot easier. There was once a time when search engines would reward any website that could show them a relevance signal. Today, it requires a whole lot more. It requires high performance off-site and on-site, from a technical and marketing perspective. Let these areas of focus guide you to greater search engine optimization success.


– See more at:


Guide to Moving On Up with SSL


There are numerous reasons for websites to start using HTTPS over HTTP.


Not only does using HTTPS improve and increase security for consumers during the course of their digital experience, but the presence of a secure connection is also considered by Google as a ranking signal (although there doesn’t seem to be much evidence of this yet). Let’s take a look at HTTPS and how it differs from HTTP.




HTTP (Hypertext Transfer Protocol) is the foundation for communicating over the Web – a distributed, collaborative, hypermedia information system. HTTP defines how messages are formatted and transmitted, and what actions Web servers and browsers should take in response to various commands. For example, when you enter a URL in your browser, this actually sends an HTTP command to the Web server directing it to fetch and transmit the requested Web page.


HTTP is called a stateless protocol because each command is executed independently, without any knowledge of the commands that came before it. This is the main reason that it is difficult to implement websites that react intelligently to user input. This shortcoming of HTTP is being addressed in a number of new technologies, including ActiveX, Java, JavaScript and cookies.


Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to. The ‘S’ at the end of HTTPS stands for ‘Secure.’ It means all communications between your browser and the website are encrypted.


Now that you know the difference between the two, and see the benefit of moving a website to HTTPS, how do you get started? 





Moving On Up With SSL


The first step is to acquire an SSL Certificate, small data files that bind (digitally) a cryptographic key to an organization’s details. When installed and activated on a Web server, the HTTPS protocol allows for secure connections between a Web server and a browser.


There are numerous providers of SSL certificates and a quick search on Google or Bing will bring up current offers and pricing from the likes of well-known brands including GoDaddy, Network Solutions, DigiCert, RapidSSL and others.


It is very important however to select the right SSL, because they are most definitely not all created equal. There are three different types of SSL (in general) an enterprise can consider:


Extended Validation (EV) SSL Certificates: where the Certificate Authority (CA) checks the right of the applicant to use a specific domain name PLUS it conducts a thorough and detailed vetting of the organization. The issuance process of EV SSL Certificates is strictly defined in the EV Guidelines, as formally ratified by the CA/Browser forum in 2007, that specify all the steps required for a CA before issuing a certificate.


Organization Validation (OV) SSL Certificates: where the CA checks the right of the applicant to use a specific domain name PLUS it conducts some vetting of the organization. Additional vetted company information is displayed to customers when clicking on the Secure Site Seal, giving enhanced visibility of who is behind the site and associated with it – to enhance trust.


Domain Validation (DV) SSL Certificates: where the CA checks the right of the applicant to use a specific domain name. No company identity information is vetted and no information is displayed other than encryption information within the Secure Site Seal.


Prices will vary depending on the type of SSL certificate requested, as well as how it will be used. For example, is the SSL intended for a single domain, multiple sub-domains or several domains concurrently? Understanding how an SSL will be used in the future will ensure you choose the right option for your enterprise.


Once the right type of SSL certificate is chosen, and you’re ready to move forward securing a website, the CA (certificate authority) will need what is called a Certificate Signing Request (CSR).


A CSR is a block of encrypted text that is generated on the server that the certificate will be used on. It contains information that will be included in your certificate such as your organization name, common name (domain name), locality and country. It also contains the public key that will be included in your certificate. A private key is usually created at the same time that you create the CSR.


If you’re unsure where to get your CSR, check with your current hosting provider or with your IT staff. Those using CPanel can actually generate their own CSR by going to the SSL/TTL Manager and generating a new request. 


Once the CA (certificate authority) uses the CSR to create the SSL certificate, the next step is to activate the SSL. Providers will give what is known as a .CRT file and a string key. This information must then be sent to the Web host or installed manually. In the case of Capen, head back to the SSL Manager and click on the “Generate, view, upload or delete SSL certificates” option. You will be able to upload the .CRT file or paste the actual certificate key in the available text box. Once that is done, everything is ready for the most crucial part – redirecting HTTP to HTTPS.


One of the reasons more websites aren’t using the HTTPS protocol is likely the fear associated with making such a major change in relation to their search rankings, warned repeatedly by search engines about the dangers associated with content duplication between protocols. Fortunately, making the actual switch is not nearly as challenging as it once was. Those running on Apache can simply modify their .HTACCESS file while those on IIS/Windows servers can use the < httpredirect > element in their configuration.


Monitor Transition Carefully


Count on a few things breaking during the switch from HTTP to HTTPS. One of the most common mistakes is using the wrong protocol with URLs, linking to the HTTP version instead of the HTTPS option. That results, as you might imagine, in some pretty terrifying error messages and browser warnings about loading unsecured resources. 


Using SSL isn’t terribly expensive for most digital enterprises. While the benefits are well documented (search rankings and a more secure user experience) there is a risk if an SSL certificate is set up hastily. Check with your IT and development teams as well as hosting providers to ensure a smooth transition. Virtual Focused Marketing will take care of all your marketing needs.


– See more at: